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June 18, 2026 · 4 min read

ChatGPT has wrong information about my company: how to fix the source problem

If ChatGPT gives the wrong description, pricing, location, founder, or product details for your company, fix the facts on the pages and sources AI systems can actually read.

If ChatGPT has wrong information about your company, the problem is usually not one bad answer. It is a source problem.

AI systems repeat what they can find, retrieve, and trust. If your own website is vague, old third-party profiles are clearer than your homepage, or important facts are hidden behind JavaScript, the answer can drift.

Start by writing down the wrong facts

Do not begin with a general complaint like:

ChatGPT is wrong about us.

Make a short error list:

  • wrong company description
  • wrong pricing
  • wrong product category
  • wrong location
  • wrong founder or leadership information
  • wrong features
  • wrong target customer
  • old product name
  • old acquisition or funding information

Then test the same question in a few different ways.

What is ExampleCo?
What does ExampleCo do?
Who is ExampleCo for?
How much does ExampleCo cost?
Is ExampleCo a CRM or an analytics tool?

You are looking for patterns. If every answer repeats the same mistake, that mistake probably exists somewhere in the source ecosystem.

Fix the facts on your own site first

Your website should have one clear source of truth for company facts.

At minimum, make sure the homepage and about page include:

  • the exact company name
  • a plain one-sentence description
  • the product category
  • who the product is for
  • current pricing or a pricing link
  • current location or service area, if relevant
  • current leadership or team information, if public
  • links to official social profiles and directories

Do not rely on clever hero copy alone.

Bad:

The future of work, finally unlocked.

Better:

ExampleCo is project management software for architecture firms that need client approvals, file sharing, and deadline tracking in one workspace.

The second version gives AI systems facts they can repeat.

Check whether the correct facts are in raw HTML

Open your homepage with a simple fetch:

curl -L https://example.com

Search the output for the facts ChatGPT gets wrong. If your company description, pricing link, location, or product category is missing from the HTML, a retrieval system may not see it reliably.

If the important copy only appears after a browser runs JavaScript, improve server rendering or add a static text section that contains the facts.

Clean up stale third-party profiles

Wrong AI answers often come from old pages you forgot about.

Check:

  • Crunchbase, G2, Capterra, Product Hunt, GitHub, LinkedIn, and app marketplaces
  • old press releases
  • old comparison pages
  • agency or partner pages
  • old documentation
  • archived landing pages
  • review sites with outdated categories

Search for the wrong phrase in Google:

"wrong phrase ChatGPT keeps saying" "Your Company"

If the same incorrect wording appears on a third-party page, fix that profile or publish a clearer official page that corrects it.

Add structured data for stable facts

Use JSON-LD to reinforce what the page is about.

Most companies should start with:

  • Organization
  • WebSite
  • WebPage
  • SoftwareApplication, Product, or Service when relevant
  • Article or BlogPosting for articles

Structured data will not force ChatGPT to answer correctly, but it reduces ambiguity around names, URLs, logos, descriptions, and page types.

Create a canonical facts page

If AI systems keep confusing your company with another brand, publish a short facts page.

Useful sections:

  • What is ExampleCo?
  • What does ExampleCo do?
  • Who is ExampleCo for?
  • What category is ExampleCo in?
  • What is ExampleCo not?
  • Current pricing
  • Official links

The "what it is not" section is helpful when the confusion is predictable.

Example:

ExampleCo is not an agency, marketplace, or CRM. It is AI visibility tracking software for B2B SaaS teams.

That sentence gives the model a correction it can use.

Put the page in your sitemap and llms.txt

Make sure the canonical facts page is discoverable.

Add it to:

/sitemap.xml
/llms.txt

Your llms.txt entry can be simple:

- [Company facts](https://example.com/company-facts): Official description, category, pricing, and links for ExampleCo.

Re-test the same prompts

After publishing changes, re-run the same prompts and record:

  • date
  • provider
  • prompt
  • wrong facts
  • cited sources
  • corrected answer, if any

Do not expect every model to update at the same speed. AI answers can depend on retrieval, search freshness, cached context, and the wording of the prompt.

The goal is to make the correct answer easier to find than the wrong one.

Run a facts visibility scan

NoticeMeAI checks whether your public pages are crawlable, readable, structured, and easy for AI systems to cite. Fix the pages that contain official company facts first, then clean up stale third-party sources.